Following the publication of research from Nuffield Trust, King’s Fund and Health Foundation – which indicates that unfilled vacancies across the National Health Service look set to skyrocket to 350,000 by 2030 – Michael Johnson-Ellis, Managing Director of Healthier Recruitment, has warned that Trusts must take a more strategic approach to workforce planning today to mitigate against future catastrophe.

The leading think tanks have identified a range of reasons for the impending shortages, including: the fragmentation of responsibility for workforce issues at a national level; poor workforce planning; cuts in funding for training places; ‘worryingly’ high numbers of doctors and nurses quitting before retirement age; and the effect of immigration policies.

Commenting on the current situation, Michael Johnson-Ellis, who has over 15 years’ experience in NHS recruitment, said:

“The scale of the staff shortfall which is predicted to hit the NHS in little over a decade has the potential to be catastrophic. To put it in perspective, 350,000 people is more than the population of Coventry.

“While these latest predictions are deeply shocking – they are not all together unexpected. Many of the Trusts we work with have historically struggled to not only recruit, but also retain, vital skills on a permanent basis. This can then create a snowball effect, where healthcare professionals are unwilling to build a career in a chaotic environment among rafts of agency nurses and locum doctors.

“However, despite this gloomy outlook, it is worth noting that this latest projection is based on a scenario where the current trend of staff leaving the workforce early, coupled with poor talent pipelining, continues – and this is something that we have the power to change.

“The blueprint for how the NHS will spend an additional £20.5bn a year by 2023-4, as outlined in this year’s Budget, is expected to be published within weeks – but we’re now firmly reaching a stage where talent shortages are a greater threat to the future of the NHS than funding, and any future strategy must have a plan to address the workforce crisis at its core.

“Long-term, it is vital that measures are put in place to ensure that skills are developed to pipeline talent effectively if the NHS is to continue to meet growing patient demand. However, in the short term, it is absolutely crucial that Trusts utilise workforces strategically – with a specific focus on engaging and developing permanent staff – if they are to offer the level of patient safety and continuity of care which those in their care expect and deserve.”


Grab the bargains on Black Friday… but be alert for potential cyber fraud



Black Friday sales are a great opportunity to bag a bargain, particularly online. But while there are many Black Friday bargains to be had, cyber fraudsters also view this calendar event day as an opportunity for fraud.

More than 17 million Brits were hit by cybercrime in 2017. That said, there is no reason to avoid shopping online out of paranoia. Most stores and sellers are operated by legitimate businesses, however you should never become so comfortable with shopping online that you compromise your security through complacency.

Stay alert, observe safe shopping practices, and you will be able to enjoy the convenience and speed of Black Friday online sales without sacrificing safety. Cybersecurity company, BullGuard, has put together some useful tips that will help shoppers stay safe and avoid cyber criminals during the Black Friday sales.

Be alert for phishing mails
As Black Friday approaches cyber fraudsters get seriously busy crafting phishing emails. These emails are endlessly creative and claim to be from all sorts of organisations that you will know from well-known retailers, sports suppliers and even travel companies. The one thing they have in common is an offer that is too good to ignore. Except that’s exactly what you should do, ignore and delete them. The aim of the fraudsters is to get you to click on a link. If you do and go on to enter personal information to the website page you clicked through to, you will have just handed your information over to a fraudster.

Shop on websites that you trust
Well-known brands have a track record of trustworthiness. Whenever possible, buy from vendors you trust on sites that you trust. That doesn’t mean you shouldn’t try out a new site or store, but if you have the option to shop somewhere safe and familiar for the same prices, it’s a good idea to take it. It certainly makes life easier and removes uncertainty from the equation.

Check website security
It should be a golden rule that you avoid buying something from a website that doesn’t have ‘https’ at the start of the URL. The ‘s’ stands for secure and signifies encrypted data. You should also look for a green padlock in the browser bar as this also symbolises the same thing. If either of these things is missing, give the site a wide berth.

Poorly designed websites
If a website isn’t professionally designed, it might mean that the owner of the site isn’t a professional and could also be a scammer. Even if the vendor is well intentioned, the site could be compromised if the site design isn’t competent.

A well-designed website is usually a good sign when you’re shopping somewhere new. If you get a lot of pop-ups and cannot close them, it is best to stay away. Another red flag is when you navigate to a site that is difficult or impossible to navigate away from. It’s a good warning sign.

Beware of social media scams
Your email account isn’t the only place you can receive phishing messages. Customers are often targeted on social media sites like Facebook, Twitter and LinkedIn. Scammers will often send a message that looks like it comes from the social media service itself, but the links in the message will take you to fake pages. Social media sites will never ask you for your user name and password in order to verify your account through a private message. Be very alert when you receive messages from unknown senders.

Be careful shopping online with mobile devices
When using a mobile device you can receive an abbreviated URL for a website. This can mislead buyers into phishing scams. For example, it is common to shorten URLs for display on sites like Twitter or even some shopping websites. However, since the URL is shortened it is impossible to know where you are being sent when you click the link.

You may also be tempted to shop on a public network, but these unsecured networks have security vulnerabilities. When using a mobile device make sure you are using a password protected network. On iPhones, secure networks will have a little padlock next to the network name when you connect. Other operating systems will have a similar technique for showing secure networks that you should note when shopping.

Use credit cards
Credit cards aren’t tied to your personal account so if you are unlucky enough to be defrauded the risk is minimised. Plus, credit card fraud, once it is proven, is often refundable. Debit cards on the other hand are not really covered. It’s largely up to your bank’s discretion as to whether they refund you. They are also tied to your bank account which could allow clever hackers to use your debit card details to plunder your account.

Use good online protection
This may seem as obvious as locking your front door when you leave home but you’d be surprised at the relatively large number of people who overlook this most fundamental cyber security step. Good internet security will negate many of the threats listed above. It flags up suspicious websites, malware that is hiding in emails, as well as keeping out a whole host of nasty viruses, worms, Trojans, spyware and other types of malware.

It always pays to be realistic when confronted with outrageously good offers such as flights to New York for under £30, an iPad for less than £50, the latest smartphone for £20, laptops for under £70 and so on. Online retailers are in the business of making money.

They don’t give stuff away; they assiduously watch what their competitors are doing to set their prices accordingly. As such they don’t throw goods at buyers; they carefully calculate their offers. They certainly don’t offer free money for simply redeeming a voucher as some Black Friday phishing ‘offers’ have claimed previously. So the more ‘outrageously’ good an online offer is the more likely that it’s a scam.


Telematics insurance helps cut young driver casualty rates by 35%



Reduction masks rise in road casualties amongst 25-59 year olds

November 2018: Ahead of Road Safety Week 2018, new analysis of the latest UK road casualty statistics (1) by LexisNexis Risk Solutions has revealed that the number of 17-19 year old drivers who have been killed or seriously injured in road traffic accidents has fallen by 35%, since 2011, compared to 16% for the driving population as a whole.

This marked reduction provides compelling evidence of the important role telematics insurance has played in cutting road casualties amongst the youngest most vulnerable drivers, helping to reduce casualties by over a third since 2011. The one major difference between young drivers and their older counterparts is telematics insurance, with 4 in 5 (2) young drivers estimated to have a telematics policy today.

However, the significant reduction in young driver road casualties masks an increase in the rate of road casualties amongst the wider driving population (drivers aged 25-59) with road casualties up by 4% in 2017 vs 2016.

The analysis by LexisNexis Risk Solutions is the first time road casualty statistics have been studied in direct relation to the exponential growth in telematics policies (since 2011) with 975,000 (3) live policies in 2017, suggesting telematics insurance has done more to cut accident risk than any other road safety initiative aimed at the young driver market.

The 35% reduction in road casualty rates in 17-19 year olds is despite the 10% increase in the number of vehicles on the road (2011-2016) and a 7% increase in the number of driving licences held across all ages (4) since 2012.

Graham Gordon, Director, Global Telematics, LexisNexis Risk Solutions says; “Our analysis and interpretation of the publically available road casualty statistics factors for key road safety advances such as improved roads, better junction design and new car safety technology – but the patent downward trend in the 17-19 age bracket points to an additional factor at play, the increasing availability and adoption of telematics insurance.

“Young drivers remain the riskiest drivers on our roads but the insurance sector deserves a great deal of credit for developing an insurance product that encourages safer driving and delivers fairer pricing to young drivers based on their road behaviour.

“The analysis is exciting because it provides evidence that telematics has had a real impact on the safety of young drivers and the potential it therefore offers to improve road safety standards for all motorists . It comes at a time when the cost of offering telematics is falling dramatically for the insurance sector – we estimate by as much as 50% since 2013. At the same time, analysis of motor insurance premiums shows telematics policies frequently come out as some of the most competitive insurance policies (5) when consumers shop for cover.

“We also know from our own research that 4 out of 5 consumers are comfortable with the idea of telematics insurance (6). This all paves the way for more drivers outside of the youngest age group to benefit from new, customer friendly telematics policies with the promise of fair premiums. ”

Tim Marlow, Ageas Head of Autonomous & Connected Vehicle Research said;
“It’s good to see that telematics are both giving young drivers access to insurance products designed to meet their needs and reducing the number of young drivers who become casualties. Future developments of this technology offer the potential to reduce casualties amongst other age groups, making a welcome contribution to our stagnated casualty reduction targets.”

Key Facts
•Road safety figures (Stats 19) have generally plateaued since 2011/2012.
•500 people are killed or seriously injured on our roads every week(7)
•In 2017, 1,793 people were killed on our roads, an average of 5 people every day and just under 25,000 people were seriously injured (8).
•73 people a day are either killed or seriously injured on our roads. Last year’s annual total was the highest since 2011(9).
•Amongst drivers aged 25-59 road casualties rose by almost 4% in 2017 vs 2016 (10)
•There has been a 6% increase in the number of deaths on motorways(11).
•Car accidents are the biggest killer of teenagers, according to WHO(12).
•Drivers aged 17 to 24 currently make up only 7% of drivers, but they represent nearly 20% of the people killed or seriously injured in car crashes(13).
•The 18-25 year old age group make up close to 25% of all motor insurance claims and the average claim amongst the youngest drivers is £4625, which is double that for drivers aged 51 to 70(14).
•In 2012, amongst 17-19 year olds, for every 37 drivers there was a casualty. In 2017 this increased to 1 in every 48 young drivers – a 29% improvement(15).
•The Government estimate that road traffic collisions cost the UK economy in excess of £16.3 billion a year(16).
•The Road Safety Foundation’s ‘Getting back on track’ report puts the societal cost of road traffic crashes at £35 billion in 2017. This equates to more than we spend every year on GP services and primary schools in combination(17).



Only 2% of charity retailers embracing social commerce




Charity retailers risk alienating Generation Z by not linking to ecommerce from Insta.
Brand new consumer research report specifically about charity retailers using social media to attract supporters to their online offering, reveals that charities are not making the most of these free tools available and could be missing out on revenue and awareness amongst 18 – 24 year olds – Gen Z.


Research into charity retailers using social media was undertaken by retail software company Cybertill with Gen Z research run by YouGov and commissioned by Cybertill.


Never before has there been so many opportunities for charity retailers to reach all demographics. Gen Z are a group who love social media, they feel part of a global community, are more socially conscious and have more in common with their grandparents than they do their parents. Charity retailers need to reach out to this generation using social commerce to gain more interaction and ultimately, revenue, from this age group.


Key findings about charity retailers using social media include:
§ Gen Z shopping habits: Gen Z are heavily influenced by social media and ecommerce when buying in-store fashion purchases, with 49% stating they look online before buying in-store.
§ Social media generation: Instagram is very popular with Gen Z, as 31% of worldwide users are aged 18-24, along with Millennials they make up 61% of global users, but there are still 15% of charities without an Instagram account.
§ Getting charities online: Not all charity retailers have an ecommerce offering, 55% of those researched are yet to open an online shop and 45% use eBay as a means of selling. But one trick charity retailers are missing out on is linking their social channels to their ecommerce URLs.
§ Don’t put all your eggs into the Facebook basket: Over 90% of Gen Z who use Facebook also use Instagram, the two go hand-in-hand. Although there is still a high percentage of Gen Z with a Facebook account, they spend more time on Instagram, averaging 330 minutes per month.


Rob Finley, Business Development Director and Head of Charity at Cybertill says, “Charity retailers need to engage more on social media with Gen Z, these are their new volunteers, shoppers and donors. They need to make the most of these free social media tools to enhance their ecommerce and extend their reach across all people of all ages. Charities have goods that are simply not available anywhere else, you have unique products but they're only available in one charity shop. If you have an item that has a particular personal value to someone, then they won’t see it unless they walk into that one charity shop. If we can take that item and have it in store, online, on eBay, on Amazon then you can ensure you’ll get the maximum value for it. Promoting this on social media with ‘shop now’ features, particularly on Instagram will reach a wider audience and can only benefit the charity.”


The full report can be downloaded here:




Super healthy British supplements brand Unbeelievable Health are polishing their mantle piece this week after receiving news that they’d won their second award in a month.


The first award is ‘Winner’ in the ‘Best Immunity Booster’ category for Bee Prepared Max Strength capsules, in Psychologies October issue, just in time for autumn and winter, where immune systems undergo an annual battering of colds and flu.


These ethically driven awards are headed up by award winning beauty and wellbeing editor Eminé Ali Rushton, alongside her expert high profile panel of 21 judges made up of a botanist and natural cosmetologist, nutritional therapists, natural make-up artists, holistic facialists and the UK’s most experienced health and beauty journalists, alongside wellbeing authors, respected bloggers and naturopathic industry insiders.


The second award is for Bee Energised, ‘Winner’ in the Supplements category of The Holland & Barrett Healthy Awards 2018.


Following the very recent news in August that Holland & Barrett will start testing all of the Manuka honey products it sells to ensure they are genuine, it’s very exciting that a bee product has come out on top. Bee products have been gaining in popularity for years and are at their peak of demand so far right now.


Unbeelievable Health donates a proportion of profits to bee charities and causes each year, including Friends of the Earth, and Bees for Development, who will be supported by the Fortnum and Mason’s Honey Auction and Dinner on October 11th. They will raise funds for promoting sustainable beekeeping in developing countries by helping remote and poor families earn essential incomes with low-cost beehives to harvest and sell honey.


What is Bee Prepared Max Strength?


Rated 5 stars in 90% of reviews, this convenient all-in-one effective combination of antioxidant rich, plant-sourced nutrients help support the body’s natural defences, year round. Bee Prepared MAX is an ideal choice when one needs a wellness boost or is starting to feel an illness coming on. The research- based formula combines therapeutic amounts of high quality, immune supporting nutrients, all of which have a proven history of benefits.


What is Bee Energised


Bee Energised is an all in one synergistic formula which combines nutrient rich ingredients with a proven history of benefits when it comes to supporting energy & focus.1
As the autumn months draw in, many find a boost in the form of a high quality natural supplement very helpful, for maintaining focus at work and in day to day life.


When to use Bee Energised 


•When experiencing fatigue and tiredness
•When studying
•During stressful, energy draining periods
•During and after travel
•If exercising frequently


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